Effective date: 31 August 2017
The legal bases for processing Personal Data for the purposes described herein are: necessary for the performance of our services to you, for compliance with legal obligations to which we are subject and for the purpose of our legitimate business interests.
Information We Collect
We collect Personal Data about you that you provide to us directly or automatically when accessing or using the Site.
Personal Data which may be collected include:
Sensitive Information. We ask that you not send us, and you not disclose, any sensitive personal information (such information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Services or otherwise.
The Site may contain third-party links that are not under our control. You acknowledge and agree that we are not responsible for the collection and use of your information by such third parties. We ask you to review the privacy policies of each website you visit. For more information about third-party advertising networks and similar entities that use these technologies, see www.aboutads.info/consumers, and to opt-out of such ad networks’ and services’ advertising practices, go to www.aboutads.info/choices.
Protecting Your Personal Data
We maintain reasonable physical, electronic and organisational procedures designed to protect Personal Data against accidental or unlawful destruction or accidental loss, alteration, or unauthorised disclosure or access. To protect credit card transactions, Meridian Adventure uses Paypal technology (or other technology consistent with industry standards) to encrypt credit card information during transit.
How We Use the Information We Collect
Sharing Your Personal Data
Meridian Adventure may share your Personal Data with suppliers and partners such as accommodation properties and other third parties we appoint to perform services on our behalf, such as third party loyalty programs, web hosting, data analysis, marketing (also on websites of such third parties), customer care, credit card and payment services and related services. All such third parties will be under an obligation to maintain the security and confidentiality of the Personal Data, and to process the Personal Data only in accordance with our instructions.
We do not rent, sell, or share your Personal Data with third parties for their direct marketing purposes.
In some cases, Meridian Adventure may require that you transact directly with a third party to obtain services, or when you use the Site to reserve an accommodation room or obtain another service (such as points under a third-party loyalty program), we may provide your Personal Data to that accommodation property or other involved third party.
Subject to your prior consent (if this is required by the applicable law), Meridian Adventure may propose other services (typically “add-ons”) to help plan your trip, to offer certain benefits (e.g. get points for third party loyalty or mileage programs) or for another purpose that may interest you. These services are offered by third party providers. As stated above, relevant data about this service may be shared with such third party providers to ensure optimal service.
However, we reserve the right to disclose your Personal Data to our affiliated (group) companies (in and outside your home country), including our affiliated (group) companies’ employees and our trusted agents and representatives who have access to this information with our permission and who need to know or have access to this information to perform the service requested by you (including customer services) and internal (audit/compliance) investigations.
Meridian Adventure may, in compliance with applicable law, disclose Personal Data to protect ourselves against liability, to respond to subpoenas, judicial processes, legitimate requests, warrants or equivalent by law enforcement officials or authorities, to investigate fraud or other wrongdoing or as otherwise required or necessary in order to comply with applicable law, protect our legitimate interests or to the purchasers in connection with any sale, assignment, or other transfer of all or a part of our business or company. We may also, in compliance with applicable law, disclose Personal Data to enforce or apply the terms and conditions applicable to our services or to protect the rights, property or safety of Meridian Adventure, our users or others.
In the situations described above, the recipient of the Personal Data may be located in a jurisdiction that may have different standards of data protection compared to the laws in your home jurisdiction. We shall only transfer Personal Data to recipients offering an adequate protection (e.g. by means of contractual clauses to safeguard the transfer of Personal Data). If you have questions in relation to the transfer of Personal Data and the means by which adequate protection is provided, please contact us.
Our Policy Concerning Cookies and Page Tags
Subject to your consent to our cookies and tags (if this is required by the applicable law), our Site will use session and persistent cookies as well as page tags to collect and store certain information about you. A cookie is a small piece of data that is sent to your computer from the Site and stored on your computer’s hard drive. A page tag is a piece of code which reads and writes cookie data. Cookies or page tags may be from Meridian Adventure and/or third party vendors we have chosen to work with. Session cookies disappear from your computer when you close the browser. Persistent cookies remain on your computer after the browser has been closed, but can be deleted at any time through your browser settings. The use of these cookies and page tags may vary, and are described in the appropriate sections below.
Meridian Adventure Cookies
Meridian Adventure uses a session cookie to keep you logged in throughout your visit to the Site.
Meridian Adventure uses persistent cookies to “personalise” the Site for each user by remembering information about the user’s visit to and activities on the Site, e.g., the language you selected, your log-in details so that you do not need to re-enter them at your next visit to the Site.
Meridian Adventure also uses persistent cookies or page tags to analyse your surfing behaviour and your visit to the Site enabling us to improve the Site and our services and to tailor our advertising (via email, on our Site, and on other websites) according to the interests of our users. Such cookies and page tags gather information about the pages you visited on the Site and the searches you performed
If you want to prevent your browser from accepting cookies, if you want to be informed whenever a cookie is stored on your computer or if you want to delete cookies from your computer, please make the necessary changes in your Internet browser settings, typically under the sections “Help” or “Internet Options”. If you disable or delete cookies in your Internet browser settings, you might not be able to access or use important functions or features of this Site, and you will be required to re-enter your log-in details. Please also note that opting out of a third party cookie (see below) does not mean that you will no longer receive or be subject to online behavioural advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. Please also note that if you clear all cookies on your browser, or use a different browser or computer, you will need to complete the opt-out procedure again.
We do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across networks of websites and online services.
Third party companies may use persistent cookies to analyse your surfing behaviour on and your visit to this Site as well as other web sites enabling us to improve the Site and our services. Website analytics platforms may be used to collect unidentifiable information for reports such as impression reporting, demographic reporting and interest reporting. To opt out of collection of information by third parties for analytic purposes, please click on one or more of the third party links in the above “Opt Out Tools” section.
Third Party Cookies and Page Tags
Our third party advertising companies may place cookies or page tags on some of the pages you visit on the Site. These cookies or page tags are designed to collect non-personally identifiable information in order to analyze your interests and searches when visiting our Site and to serve you advertisements specifically tailored to your interests and searches when you are visiting our Site or other websites or when using mobile applications. The non-personally identifiable information collected through cookies and page tags may be shared with other third parties for purpose of managing and targeting advertisements and for market research analysis. In addition, we may share one-way hashed (undecipherable) data with third party vendors using advertisement targeting products. Such third party vendors typically use hashed device identifiers to serve custom ads based on a user’s prior visits to the Site. As a consequence, third party vendors may show our ads on other websites or mobile apps.
Meridian Adventure may use a combination of the above cookies and page tags to tailor your experience with our Site, our mobile application and our ads to your preferences. We use display and search remarketing to tailor ad content for a better experience.
Meridian Adventure takes reasonable efforts to not collect, and to prevent the use of, personally identifiable information in third party advertising solutions, unless you have authorized this. To opt out of collection of information by third parties for advertising purposes, please review the above “Opt Out” section.
Advertising and content on other websites
Meridian Adventure uses 3rd party tools to distribute ads on a variety of websites. Meridian Adventure neither supports nor endorses the goals, causes or statements of the websites which display our advertisements.
User email campaign
We automatically place single pixel gifs, also known as web beacons, in every email sent. These are tiny graphic files that contain unique identifiers that enable us to recognise when subscribers have opened an email or clicked certain links. These technologies record each subscribers email address,
IP address, date, and time associated with each open and click for a campaign. We use this data to create reports about how an email campaign performed and what actions subscribers took.
Google remarketing ads
Our Google remarketing ads (also known as web retargeting ads) allows us to create and manage advertisements on the Google Display Network. Meridian Adventure Dive installs a Google tracking pixel on the Site through the Snippet. The Snippet also allows the Site to set a cookie that will recognise Site visitors via ads placed with the Google remarketing ads feature. These technologies facilitate the placement of advertising campaigns on the Google Display Network. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out link here: https://www.google.com/settings/ads/plugin
Meridian Adventure Dive installs a Facebook tracking pixel on the website through a Snippet. These tracking technologies facilitate the placement of advertising campaigns on the Facebook platform. Facebook does not provide an opt-out link for its cookies. For more information about Facebook cookies, please click here: https://www.facebook.com/policies/cookies/ To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
Website Cookie Preference Tool: You can exercise your Website cookie preferences by visiting the TRUSTe preference centre by clicking this link: http://preferences-mgr.truste.com/.
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Websites do not currently process or respond to “DNT” signals. Meridian Adventure takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.
Use of social plug-ins
The website uses social plugins such as Facebook, Instagram, Pinterest (hereafter referred to as “plugins” or “social media”). When a user accesses a page of our website that contains such a plug-in, his/her browser will establish a direct connection to the plugin servers. The content of the plug-in will be transmitted directly to your browser, which will integrate it in the web page. Through this embedding, plugins will gain the information that your browser has accessed the respective page of our website, even if you do not have a social media profile or are not logged in to a social media site at the time. This information (including your IP address) will be transmitted directly to a social media server in the USA by your browser, and will be stored there.
If a user is a Social media member and does not wish the social media plugins to gather data about him/her via the provider’s website and link this to the user’s member data stored at the relevant social media server locations, the user must log out of their social media website or app prior to visiting the provider’s website.
How You Can Access or Change Your Personal Data
If you wish to update any Personal Data you have previously provided, or to exercise any right of access, correction, rectification, portability, deletion, or opposition to the processing of your Personal Data that you may have under applicable law, or withdraw consent to the processing of your Personal Data, please login and update your profile directly or contact us via our “Support Page“. To protect your privacy and security, we will verify your identity before granting access or making changes to your Personal Data. Any request to access your Personal Data will be answered within a reasonable timeframe (not longer than 4 weeks). We reserve the right to charge a reasonable fee for such access in accordance with applicable laws. You may also unsubscribe from or object to anytime the processing of your Personal Data for purposes of profiling, advertising and market and opinion research.
You may also contact our Data Protection Officer at the following dedicated number:
+45 31 131 016 (charges may apply) or any other number that we may advise from time to time.
Moreover, you may complain with your local supervisory authority for Personal Data.
We have free apps for a variety of mobile devices and use versions of our regular website that have been optimized for mobile. These apps and mobile websites process the personal details you give us in much the same way as our website does – and they also allow you to use location services to find accommodations nearby. With your consent (if this is required under the applicable law), we may send you push notifications with information about your reservation.
A Special Note About Minors
Persons under the age of 18 are not eligible to use the accommodation reservation services on our Site. Minors can normally accompany their parent(s) or legal custodian(s) who have booked an accommodation, except where indicated otherwise in the accommodation property policies.
Terms and Conditions
The GDPR and Additional Information for Individuals in the European Economic Area (“EEA”)
If you are a resident of the European Economic Area (“EEA”) and the Services are targeted to you, please note:
We may need to collect and process the types of Personal Information listed above in order to provide the Services to you or because we are legally required to do so. If you do not provide the information that we request, we may not be able to provide you with the Services. We may use the Personal Information for our legitimate business interests, including those listed above.
If you would like to receive an electronic copy of your Personal Information for purposes of transmitting it to another company, you may contact us via our online form or via the email provided below.
If you wish to inquire about your privacy rights in relation to Meridian Adventure Dive please email us at firstname.lastname@example.org